The Fresh Logo for GBR is Uncovered.
The Transport Department has revealed the logo and livery for GBR, signifying a notable step in its plans to take the railways into public ownership.
An Patriotic Palette and Familiar Symbol
The fresh livery incorporates a red, white and blue palette to reflect the Union Flag and will be used on GBR trains, at stations, and across its online presence.
Notably, the symbol is the recognisable double-arrow symbol presently used by National Rail and originally created in the 1960s for British Rail.
A Rollout Strategy
The implementation of the design, which was developed by the department, is expected to happen gradually.
Travellers are scheduled to start seeing the freshly-liveried services across the national network from the coming spring.
During the month of December, the visuals will be showcased at key stations, like Birmingham New Street.
A Journey to Nationalisation
The proposed law, which will pave the way the formation of GBR, is currently progressing through the Parliament.
The administration has stated it is bringing back into public ownership the railways so the network is "owned by the people, operating for the passengers, not for corporate interests."
The new body will bring the running of passenger trains and tracks and signals under one umbrella body.
The government has stated it will merge seventeen various organisations and "eliminate the notorious red tape and lack of accountability that hinders the railways."
App-Based Services and Existing Public Control
The introduction of Great British Railways will also involve a comprehensive mobile application, which will enable passengers to view schedules and book tickets free from additional fees.
Disabled passengers will also be able to use the application to request support.
A number of operators had already been taken into public control under the outgoing administration, such as Southeastern.
There are currently 7 operating companies now in public control, representing about a one-third of journeys.
In the last twelve months, South Western Railway have been brought into public ownership, with further franchises anticipated to be added in the coming years.
Ministerial and Industry Comments
"This is not simply a new logo," stated the Transport Secretary. It represents "a new railway, leaving behind the issues of the previous system and dedicated solely on providing a proper passenger-focused service."
Industry leaders have responded positively to the focus to enhancing the passenger experience.
"We will continue to collaborate with industry partners to facilitate a smooth transition to Great British Railways," a representative added.